“Isn’t email marketing dead?” A lot of people have been asking this question for some time. Well, the answer is no! Email marketing is far from being dead. However, the way people approach email marketing has changed drastically over time.
The reason that email marketing will never be dead is because emails are used constantly by everyone every day.
The initial step of signing up for anything is an email, and with the high rise of smart phones, everyone has connected their email accounts to their phones and are constantly updated about every email that they get. Therefore, email signups for your company are one of the most precious data you can collect from your customers.
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