The Changing Face Of Search Engine Optimization

Throughout the history of business and industry, certain names have become synonymous with the product we represent. People ask for a Kleenex when they want a tissue, we used to Xerox documents and not photocopy them, and in certain parts of the country, they do not call it soda, they call it Coke, even if they are not asking for a cola.

The world of the internet is the same way. Certain brand names become so iconic that most people fail to see when these brands start to be less influential. This is just one area where a good search engine optimization company can be beneficial to the growth of your business.

No Comments / Category: Search Engine Optimization

Facebook Ads: The Future Of Advertising

The inception of social network have changed the very fabric of internet and online interactions. Billions of people use social networks like Facebook, Google Plus and Twitter to stay in touch with their friends and followers every day. So, by virtue of the massive amount of daily page views these networks boost of, advertising professionals have realized the burgeoning potential they hold for ads.

However, no platform makes online advertising as facile and controllable as Facebook, the biggest social network on the planet. Since it launched its targeted advertising feature in 2012, it has become a go-to platform for many online advertisers because of the tremendous reach and flexibility it holds. Consequently, nearly 50% of Facebook’s revenue now come from ad sales.

No Comments / Category: Internet Marketing

What You Don’t Know About Search Engine Optimization Can Hurt You

In this day and age everybody has used a search engine. Whether they are looking for movie times, a dry cleaner or directions, it has become such a common experience that many of us do not even think about it. Google has become a verb and search engines compete for our business by increasing speeds or incorporating charitable donations.

It is such a part of life that when people are starting a new business, they think they know everything they need to about maximizing their search engine results simply because they have used one in the past.

This is much like a person who thinks he or she knows how to run a restaurant simply because they have gone out to dinner a few times.

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How Many Domain Name Variants Should You Book For Your Business?

Many businessmen and entrepreneurs book several different domain names and domain name variants when starting a new business or launching a new project.

Most of the names are not renewed and are sold in the open market later.

Whichever name is selected for the business’ online presence is supported by a website.

This article discusses whether it is worth booking multiple domain name variants and whether there is any use for so many names.

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Should You Make A Mobile-Friendly Website Or Make An App Instead?

An important question that most business owners face is whether to make a website mobile-friendly or should they have an app for their products or services.

Is it necessary to make an app or will a mobile website suffice? With a huge number of people owning mobile phones, the number of smartphones and handheld computers has exceeded the number of humans on the planet.

This article deals with the pros and cons of having an app in addition to a mobile-friendly website.

No Comments / Category: Web Design