The inception of social network have changed the very fabric of internet and online interactions. Billions of people use social networks like Facebook, Google Plus and Twitter to stay in touch with their friends and followers every day. So, by virtue of the massive amount of daily page views these networks boost of, advertising professionals have realized the burgeoning potential they hold for ads.
However, no platform makes online advertising as facile and controllable as Facebook, the biggest social network on the planet. Since it launched its targeted advertising feature in 2012, it has become a go-to platform for many online advertisers because of the tremendous reach and flexibility it holds. Consequently, nearly 50% of Facebook’s revenue now come from ad sales.
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