Web Design

Importance Of Images On Your Homepage

Your business makes a number of decisions every day. From management to product design, everything about your enterprise is organized with the intention of building a brand and selling a product. In the fray, however, certain aspects can become lost, including the images on your homepage. To the surprise of many business-owners, these seemingly simple assets can shape your brand perception, influence customer decisions, and improve conversion in profound ways.

They Heavily Influence Your First Impression

The old adage that “you only get one chance to make a first impression” is hard to shake in a rapidly moving society. For perspective’s sake, consider any time you’ve made a purchase online.

No Comments / Category: Web Design

Why Some Web Hosts Get A Bad Reputation

Do you ever feel sorry for professionals in those professions…you know, the ones people make fun of because of their reputations? The stereotypical ambulance-chasing lawyers, used car salespeople – they’re always the butt of people’s jokes.

Sometimes, it seems like web hosts might not be far behind. While lots of web hosts are reputable, upstanding businesses, there are enough that provide less than satisfactory customer experiences that they’re starting to poison the industry. If you’re in the business of web hosting, you already know how difficult it can be to keep your customers happy.

Perhaps it’s not that web hosts are intending to offer less than stellar services or customer support. It could be that demand is growing at the same time as some of their systems and processes are becoming outdated, leading to the impression that it’s a tainted industry.

No Comments / Category: Web Design

WordPress Website Tips: 8 Easy Ways To Automate Your WordPress

Do you spend a lot of time handling behind the scenes tasks on your WordPress website? Wouldn’t it be great if you could put some of them on autopilot and tend to more important matters of business? Well, maybe there is a way that you can. Here are 8 great WordPress website tips to help you perform those monotonous administrative tasks with ease.

It can become tedious to handle tasks such as updating your website’s version of WordPress, installing new plug-ins and themes and other administrative tasks that my apply directly to running your business. Now you don’t have to. WordPress now offers plug-ins that will help you to save time through automation.

WordPress Plug-Ins That You Simple Must Have:

No Comments / Category: Web Design

Participating In Banner Exchanges

Business owners who want to take advantage of Internet marketing strategies such as banner ads but are on a limited budget may find banner exchanges to be quite useful. The ideal use of banner ads would include placing your banner ad on a website which receives a great deal of traffic and attracts an audience who will likely be interested in your products or services.

Additionally, this website should not directly compete for your business. This scenario may be difficult to find and even when a business owner is able to find this type of situation, purchasing advertisement space may be expensive especially if it is a highly competitive niche. These business owners may find banner exchanges to be an affordable alternative.

No Comments / Category: Internet Marketing Web Design

Why WordPress is the Best CMS to Build Your Website

According to W3Techs, almost 55% of the 1 million most visited websites that are run on a content management system (CMS) are run on WordPress. WordPress is a darn fine CMS and is stable and easy to use, but so are Joomla and Drupal. So, why does WordPress have the lion’s share of the top 1 million websites?

This article does not set out to prove that one CMS is “better” than another. WordPress, Joomla, Drupal and dozens of other platforms are mature, stable, great CMS’ that can do a fantastic job in most cases.

Market Share

As a point of reference, at Gravity Switch, about 50% of our projects are in Drupal and about 35% in WordPress; the rest are in other CMS’ or written by hand in PHP or built on a framework such as CakePHP, Django or Ruby. Some of you might be squirming in your seats asking, “But why don’t you just use [insert your CMS of choice]?” The answer is simple: blind luck.

No Comments / Category: Web Design