7 Tips To Improve Local SEO

Search engine optimization is an essential part of website design for all businesses. Focusing on local SEO helps draw traffic from people who are already close by. Consider these tips when optimizing website content for local search results.

1) Do Local Keyword Research

Business owners should know what keywords are ranking locally for their particular industry. Tools such as Google Insights can provide a window into what people are searching for and help determine which keywords to include in website content. Input likely keywords and narrow the results to a specific location and time period to get the most relevant data along with related terms and new search trends.

No Comments / Category: Search Engine Optimization

Google Adwords. Goldmine Or Minefield?

Setting up a web page that attracts a steady stream of money, on an ongoing basis, is a dream shared by millions of people world-wide, especially in the present climate of financial hardship and uncertainty.

Thousands of people have done it and achieved freedom from money worries. So what is their secret? How do they get a steady stream of visitors to their website and how do they persuade them to click the “Buy Now” button? Probably the two most popular approaches are Google Adwords and Search Engine Optimisation.

Google Adwords carries millions of small ads every day, for every conceivable product or subject imaginable. So it must be the way to go, right? Sure, many people are making a good living from Adwords and a few are make a fortune. But, if you’ve tried it, then you’ll know it ain’t easy.

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SEO Tips To Help You Start Your Internet Marketing Campaign

There are tons of free SEO tips found in various sources in theInternet. Freelance writers and SEO specialists have taken these tips in consideration when they create web content, articles, blogs and other related materials. For most Internet marketers, these free SEO tips will help them achieve the rank that is sought in popular search engines.

To begin, SEO is growing in the web and rules do change often. Many companies have used SEO as a medium to attract potential customers as well as create awareness to the business. Realistically, there is no definite answer to what are the secrets of SEO algorithm. However, there are simple SEO tips that are able to provide answers to this question.

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Why WordPress is the Best CMS to Build Your Website

According to W3Techs, almost 55% of the 1 million most visited websites that are run on a content management system (CMS) are run on WordPress. WordPress is a darn fine CMS and is stable and easy to use, but so are Joomla and Drupal. So, why does WordPress have the lion’s share of the top 1 million websites?

This article does not set out to prove that one CMS is “better” than another. WordPress, Joomla, Drupal and dozens of other platforms are mature, stable, great CMS’ that can do a fantastic job in most cases.

Market Share

As a point of reference, at Gravity Switch, about 50% of our projects are in Drupal and about 35% in WordPress; the rest are in other CMS’ or written by hand in PHP or built on a framework such as CakePHP, Django or Ruby. Some of you might be squirming in your seats asking, “But why don’t you just use [insert your CMS of choice]?” The answer is simple: blind luck.

No Comments / Category: Web Design

10 Principles Of Effective Web Design

In order to use the principles properly we first need to understand how users interact with web-sites, how they think and what are the basic patterns of users’ behavior.

How do users think?

Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.

Most users search for something interesting (or useful) and clickable, as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued.

No Comments / Category: Web Design